Smile: A Fun and Interactive Business Card Holder

A Simple Yet Surprising Design by Ari Korolainen

Business cards are an essential part of professional networking, especially in Japan where they hold great significance. Ari Korolainen recognized the importance of business cards and wanted to create a product that would not only serve its purpose but also bring a smile to people's faces. Thus, the idea for Smile was born.

Smile is a simple yet smart business card holder made of recycled leather. Its design is plain and minimalistic, allowing the function to take center stage. The holder is available in various colors, from classic black and white to vibrant shades, giving users the freedom to choose the one that suits their style.

What sets Smile apart from traditional card holders is its interactive mechanism. When you pull the band, the cards pop out, revealing a small message or a company logo. This unexpected surprise serves as an icebreaker and creates a positive first impression. In a meeting or networking event, Smile becomes a conversation starter that is sure to bring a smile to the other person's face.

Closing the holder is as simple as pressing the cards back in. The mechanism is convenient and easy to use, ensuring that your cards are securely stored when not in use. The recycled leather adds durability to the design, making Smile a practical and long-lasting accessory.

Since its initial design in 2012 in Lahti, Finland, Smile has undergone further improvements to enhance its functionality and aesthetics. The product has been tested on individuals from around the world, and the reception has always been positive. Its simplicity and practicality make it a favorite among professionals.

Smile has received recognition for its outstanding design. In 2017, it was awarded the Bronze A' Design Award in the Fashion and Travel Accessories category. This prestigious accolade is bestowed upon designs that exhibit creativity, resourcefulness, and strong technical skills. Smile's incorporation of best practices in art, science, design, and technology contributes to its quality and makes it a valuable addition to the world of business accessories.

With Smile, Ari Korolainen has transformed a mundane business card holder into an engaging and memorable accessory. Its surprising mechanism and durable recycled leather construction make it a must-have for professionals who want to make a lasting impression. So, why settle for a regular card holder when you can have one that brings a smile to everyone's face?